Web applications
SSR-first Next.js or Remix. Type-safe end-to-end. Fast on a mid-range laptop, accessible by default.
Next.js · Remix · TSDevelopment · 02 of 04
The system that doesn't exist off-the-shelf.
Web apps, internal tools, customer portals and integrations — custom-built where the SaaS market can't reach. Modular by default, boring on the inside, opinionated on the outside, and handed off with documentation your engineers will actually open.
50+Custom systems shipped
12 wkMedian time to first usable release
92%Still operating two years later
What you get
Software that fits. The way SaaS can't.
Six places custom software actually earns its keep over a SaaS subscription.
Internal tools & consoles
Ops dashboards, admin panels, back-office workflows. Built fast with Retool / Tooljet where it fits, custom where it earns it.
admin · ops · workflowIntegrations & APIs
The boring middle layer between your CRM, ERP, billing and warehouse — idempotent, observable, versioned, paged when broken.
webhook · iPaaS · queueCustomer portals
Branded, multi-tenant, role-scoped portals for clients, partners and vendors — with audit logs and SSO baked in.
SSO · RBAC · auditSecurity & compliance
SOC 2, HIPAA, GDPR-ready from day one. Threat modeling, secrets, audit trails — not a checklist at the end.
SOC2 · HIPAA · GDPRModernization
Legacy systems brought forward without the "rewrite from scratch" trap. Strangler-fig, contracts at the seams, value first.
strangler-fig · seamsHow we build
Modular, boring, owned.
Five layers that recur in every custom system we ship. Each one swappable, each one documented, each one tested.
The exciting part is the domain. Everything else is plumbing.
We spend our taste budget on the layer where your business actually lives. The rest — auth, observability, audit, IaC — comes pre-wired from a starter we maintain.
- 01
Typed end-to-end
One type from the database column to the React form field. Refactors are mechanical, not religious.
- 02
Modular boundaries
Bounded contexts, clean API contracts, in-process for now but ready to extract when the volume earns it.
- 03
Boring choices, defended
Postgres, queues, plain HTTP. We won't pick a CockroachDB unless we can write down why in a paragraph.
- 04
Documented as we go
ADRs for the decisions, READMEs that get linted in CI, runbooks for the things that page someone.
Tech stack
A boring, capable stack.
We pick tools your next hire will already know. The novelty budget goes to the domain.
Frontend
React · Next.jsRemixVue · NuxtSvelteKitTailwind
Backend
Node · TypeScriptGoPython · FastAPIRails.NET
API
tRPCGraphQLOpenAPI · RESTgRPC
Data
PostgresRedisSQLite + LitestreamElasticsearch
Workflows
TemporalInngestTrigger.devBullMQ
Identity
Auth.jsClerkAuth0WorkOS
Internal tools
RetoolTooljetTremorRefine
Hosting
Vercel · NetlifyFly.io · RenderAWS · GCP · Azurek8s where it earns
From vision to victory
Useful release in weeks. Not a launch in a year.
We'd rather ship the first useful slice in week four than the whole rebuild in month twelve.
01
Week 1–2Sharpen the scope
Workshop, walkthroughs, a real prototype. The doc we'll defend at the steering committee.
02
Week 3–4Foundations
Auth, design system, primary domain model, CI/CD, observability. The boring half done well.
03
Week 5–10Iterate features
Two-week increments. Every Friday: usable software, telemetry, customer feedback if relevant.
04
Week 11–12Harden & document
Perf, security pass, runbooks, ADRs, training material.
05
OngoingHand off or operate
Your team takes it from here, or we keep operating with a quarterly review.
Where it fits
Three custom systems still running.
Each one outlasted the SaaS shortlist that came before it.
The console that retired four SaaS tools.
Internal ops platform for a 3PL operator. Replaced four overlapping SaaS tools with a single role-scoped console. Same year payback.
4 → 1Tools
−$340kAnnual contracts
Next.jsPostgrestRPC
A portal that kept the enterprise deal.
White-labeled customer portal for an enterprise SaaS. Multi-tenant, SSO-first, audit-logged. Unblocked two procurement reviews.
2 dealsUnblocked
SOC 2Day-one ready
RemixWorkOSPostgres RLS
The middle layer between 11 systems.
Idempotent integration platform connecting CRM, billing, ERP and the warehouse for a fintech. Replaced a bag of Lambdas and a Zapier mess.
11Systems unified
0Replays last quarter
TemporalGoOpenAPI
Why ETY
Custom that doesn't become legacy.
50+Custom systems shipped across web, internal tools and integrations.
92%Of systems we've shipped are still serving production two+ years on.
ADRsArchitectural decisions documented and version-controlled. Every project.
BoringThe default. Novel choices defended in writing, not slipped into a PR.
Custom where it earns it.
Bring us the system you can't buy off the shelf, or the SaaS sprawl you'd like to retire. We'll come back with a scope, an honest build vs. buy memo, and a 12-week plan.