CHALLENGE · 01
Static route plans · dynamic world
Traffic, weather, dock dwell, driver hours — all moving. A plan that was optimal at 06:00 is wrong by 09:00.
Real-time re-routeIndustry · 06 of 06 · Fleet · Freight · Last-mile
Every truck visible. Every route justifiable. Every ETA you can stake a customer on.
The cost of a logistics business is the cost of bad information moving slower than the freight. We close that gap — real-time telemetry, OR-driven route optimization, predictive ETAs the customer-care team can actually trust.
−18%Miles vs. naïve plan
+12 ppOn-time delivery
31msTelemetry → dashboard · p95
fleet · 312 vehicles · region NORDLIVE · 31ms
TRK-118 · 64km/h
TRK-204 · idle 2m
TRK-077 · loading
HAM · HubOrigin
———→BER · DC-3ETA · 16:42
−18% miles · −€412 fuel312Active vehicles
94.6%On-time · 30d
−18%Miles saved
The reality on the ground
Logistics is a data problem wearing a freight uniform.
The dispatcher is staring at three screens, the driver app times out at the dock, and the customer-care team is on hold with the warehouse. We don't change the freight — we let the freight tell the truth.
FACT · 01$45B
Lost annually to last-mile inefficiency in the US alone. Half of it is route-plan staleness — plans built at 06:00 for a 14:00 world.
FACT · 0242 min
Average idle time per delivery vehicle per day. The fuel cost is real; the carbon cost is structural.
FACT · 0387%
Of 3PLs still confirm deliveries by phone or paper at the dock. The information arrives slower than the freight does.
FACT · 045.6 hrs
Average dispatcher time spent on disruption response — re-routing on the fly. Tools that "optimize" only at 06:00 leave them stranded.
The hard problems
What keeps a COO & Head of Transportation awake at 02:00.
Logistics teams know the problems cold. They've usually inherited two TMS implementations and a custom dispatch UI built in 2014. We pick up where that left off.
CHALLENGE · 02
ETAs that customer-care can't trust
Customers ask "when?" The CSR hedges. The ETA is wrong by an hour, every time. Trust erodes.
Predictive ETA MLCHALLENGE · 03
Telemetry stuck inside the OEM portal
Volvo, Daimler, Geotab, Samsara — each in their own walled garden. The fleet manager can't see them in one view.
Telematics gatewayCHALLENGE · 04
Driver app · designed by engineers, used by drivers
If a driver has to scroll to find "arrived," the data is wrong by the time it's entered. We design for one-tap.
Driver UXCHALLENGE · 05
Carrier portal · still a fax bridge
EDI 214, 990, 990 — half the partners are on EDI, half on email, the rest on a spreadsheet. We close the loop.
EDI X12 · APICHALLENGE · 06
Compliance · ELD · hours-of-service
FMCSA, EU 561/2006, MOSS — driver hours under audit. The fleet system has to be the source of truth, not the spreadsheet.
ELD · TachographWhat we build · and own
Six modules. One fleet backbone.
We're hardware-agnostic and TMS-friendly — your existing Samsara, Geotab, Mercury Gate or McLeod becomes one input among many, not the entire system of record.
Module · 01
Real-time fleet telemetry
ELD, telematics gateways, trailer sensors and OEM portals normalized into one geo-indexed stream — geo-fenced, idle-aware and tamper-resilient.
- Samsara · Geotab · Volvo · Daimler
- Sparkplug B + MQTT
- PostGIS geofencing
- Tamper + signal-loss detection
Module · 02
OR-driven route optimization
Time-windowed VRP with real traffic, driver hours and load constraints. Pick-up densities, pallet shapes, customer SLAs — all in one solver, run nightly and re-run mid-shift on disruption.
- Google OR-Tools
- Custom constraints
- Mid-shift re-routing
- Sustainability-aware
Module · 03
Predictive ETA & customer comms
ETAs that move with weather, traffic and dock dwell — not from a static map. Customer-facing tracking, carrier-side alerts, dock-arrival prediction.
- Gradient-boosted ETA
- Per-route freshness SLA
- Customer SMS · email · in-app
- Dock-arrival prediction
Module · 04
Digital freight & carrier portal
Booking, tendering, tracking, POD, settlement. EDI 214/990/210 where supported, API where modern, branded portal for everyone else.
- EDI X12 + API
- Self-serve carrier onboarding
- POD capture + e-sign
- Settlement workflow
Module · 05
Warehouse · yard · dock
Yard management, dock scheduling, slot booking — closing the loop between the truck arriving and the order being picked.
- Dock door scheduling
- Yard moves + dwell ML
- Driver-app slot booking
- WMS event bridge
Module · 06
Compliance · ELD · HOS · tachograph
Driver hours, vehicle inspections, IFTA fuel-tax, FMCSA reporting, EU 561 tachograph and EU MOSS — auditable from the system of record.
- FMCSA ELD certified
- EU 561 + tacho ingest
- IFTA jurisdiction split
- Pre-trip DVIR
Reference architecture
From GPS ping to customer SMS, the path is six steps.
A single position update flows through six clean stops on its way to becoming a re-routed plan and a customer notification — in under five seconds end-to-end.
STEP · 01IngestELD, telematics, OEM, MQTT feeds normalized into one stream.
STEP · 02IndexGeo-indexed in PostGIS · geofences · dwell · idle calculated.
STEP · 03DecideOR-Tools re-runs the affected slice of the plan in real time.
STEP · 04PredictML ETAs updated · downstream alerts triggered.
STEP · 05NotifyDriver app · dispatch UI · customer SMS · carrier API.
STEP · 06SettlePOD captured · invoice posted · IFTA / HOS sealed.
Tools we reach for
Battle-tested stack. No buzzword tax.
Geo & optimization
PostGISGoogle OR-ToolsOSRM · ValhallaMapboxH3 · UberGTFS-realtime
Streaming · platform
Apache KafkaMQTT 5 / SparkplugAWS IoT CoreSnowflakeIcebergRedpanda
Driver & ops app
React NativeExpoOffline-first syncMapLibre GLPush · APNs/FCMTypeScript
Standards & integration
EDI X12 · EDIFACTFMCSA ELDEU 561 tachoIATA / FIATASCAC · DOTGS1 EPCIS
Logistics sectors we've shipped into.
From asset-light brokerages to asset-heavy fleets, from cold-chain food to last-mile parcels — and the digital freight platforms that move the freight without owning a truck.
3PL · 4PL providersOTR trucking · LTL · FTLOcean · air freight forwardersLast-mile parcel · courierCold chain · pharmaDigital freight platformsQuick-commerce · 10-minField-service fleets
Case study · in production
How a European 3PL took 18% out of miles in two months.
Three hundred vehicles, eleven dispatch hubs and a TMS that recalculated plans only at 06:00. We layered the telematics gateway, the OR re-router and a driver app that didn't need scrolling. Fuel dropped 14% in eight weeks and the customer-care team stopped apologizing for ETAs.
ClientEuropean 3PL · DACH region
Fleet312 vehicles · 11 hubs
Timeline8 weeks · pilot to fleet-wide
Coverage5 countries · cross-border
−18%Miles vs. naïve plan
+12 ppOn-time delivery · 90d
−14%Fuel spend · 8 weeks
94%Driver-app adoption · week 4
Compliance · built-in
Audit-ready by default. Not by sprint.
Driver hours, vehicle weights, cross-border customs, cold-chain temperature — every regulator has a slightly different report, and they all expect it on time.
FMCSA · ELD · HOSUS driver hours · certified
EU 561/2006 · tachoEU driver hours · cross-border
IFTA · IRPUS jurisdictional fuel-tax
EDI X12 · EDIFACT214 · 990 · 210 · IFTM
GS1 EPCISVisibility events standard
C-TPAT · AEOCustoms trade partnership
NMFC · DOT · MOSSClassification + permits
GDPR · driver PIIEU driver data residency
Questions you’ll probably ask
The short version of the kick-off call.
Do we have to replace our TMS?+
Which telematics providers do you support?+
How accurate are predictive ETAs?+
What happens when the route gets disrupted mid-shift?+
Can the driver app work offline?+
Can you handle cross-border freight?+
Logistics · fleet · last-mile
Share the dispatch screen. We'll show you the savings.
A 60-minute working session with a senior engineer and a logistics lead. We'll review your fleet mix, your TMS, your customer-care pain — and the three moves that pay for themselves first.